Born from Experience, Crafted with Purpose
AURRA was born out of a deeply personal journey. Our founder’s search for a natural, refined, and skin-friendly fragrance began after developing sensitivities to alcohol-based perfumes. In her pursuit of something both luxurious and authentic, she discovered attars - pure, alcohol-free perfume oils crafted using centuries-old techniques. She was captivated by their purity, elegance, and timeless allure.
But finding attars that felt modern and sophisticated was nearly impossible. So, she decided to create them herself.
“AURRA is my way of blending the ancient artistry of attar-making with contemporary refinement, reviving a millennia-old tradition for today’s discerning wearer.”
Apneet Sandhu
Co-Founder, AURRA
Our Artisanal Heritage Our Ingredients & Process Our Fragrance Experience
Our Artisanal Heritage
At the heart of AURRA lies a dedication to craftsmanship and authenticity. Each fragrance is telling a story woven from the essence of nature and the rich tapestry of tradition that has captivated kings and commoners alike. Handcrafted in Kannauj, the centuries-old hub of perfume production, our perfumes embody an ancient way of making perfume, requiring patience, precision, and a commitment to tradition.
Our Ingredients & Process
THE RESULT OF PAINSTAKINGLY HYDRO-DISTILLING FLOWERS, FRAGRANT WOODS, AND RESINS INTO A BASE OF SANDALWOOD OIL - THIS PURE ESSENCE OF PERFUME HAS BEEN CHERISHED FOR GENERATIONS IN SOUTH ASIA, THE MIDDLE EAST, AND AFRICA. UNLIKE MASS-PRODUCED FRAGRANCES, EACH BATCH CAN TAKE WEEKS OR EVEN MONTHS TO PREPARE, RESULTING IN A SCENT THAT LINGERS FOR DAYS, FREE FROM ANY ALCOHOL OR HARSH CHEMICALS. EACH DROP IS A TESTAMENT TO THE CRAFTSMANSHIP AND DEDICATION OF THE PERFUMERS WHO HAVE PRESERVED THIS TIMELESS TRADITION IN THEIR FAMILIES FOR CENTURIES.
Our Fragrance Experience
OUR FRAGRANCES OFFER A UNIQUE EXPERIENCE AS THEY MATURE OVER TIME, DEVELOPING DEPTH AND COMPLEXITY WITH EACH PASSING MOMENT. AS THE WORLD EMBRACES EAU DE PARFUMS FOR THE PUBLIC EYE, OUR PERFUMES BECOME THE CHERISHED CONFIDANTS OF YOUR INNER CIRCLE. WITH AURRA, YOU EXPERIENCE THE TRUE ESSENCE OF LUXURY - 100% SCENTED OILS WHICH ARE ALCOHOL-FREE, MAKING THEM IDEAL FOR THOSE WITH SENSITIVITIES TO TRADITIONAL PERFUMES. INSTEAD OF OVERPOWERING SYNTHETIC SCENTS, OUR FRAGRANCES ENVELOPE YOU IN A DELICATE, LINGERING AROMA THAT STAYS CLOSE TO THE BODY, A TESTAMENT TO THE PURITY AND POTENCY OF OUR INGREDIENTS.