Privacy & Cookies

1. Introduction

1.1. We are committed to protecting your privacy. This policy explains how AURRA London Ltd collects, uses and safeguards your personal data in line with UK GDPR and the Data Protection Act 2018.

 

2. What We Collect

2.1. We may collect:

• Contact details (name, email, address, phone).
• Order and payment information.
• Technical data (IP address, device, browsing behaviour).
• Marketing preferences.

2.2. Data is collected via Shopify, Klaviyo, Meta Ads Pixel, Google Analytics, and Shopify Payments.

 

3. How We Use Your Data

3.1. We use your information to:

• Process and deliver orders.
• Handle payments, refunds, and fraud prevention.
• Provide customer support.
• Send marketing (where consented).
• Improve our website and services.

 

4. Lawful Basis

4.1. We process data under:

• Contract (fulfilling your order).
• Legal obligation (tax and accounting).
• Consent (marketing).
• Legitimate interest (analytics, fraud prevention).

 

5. Sharing & Retention

5.1. Data is shared only with trusted providers (Shopify, Klaviyo, Meta, Google, payment processors).

5.2. We keep order data for at least 6 years (legal compliance).

5.3. Marketing data is kept until you unsubscribe.

 

6. Your Rights

6.1. You may request access, correction, deletion, restriction, or transfer of your data, and withdraw marketing consent at any time. Contact us at hello@aurralondon.com.

6.2. You can also complain to the UK ICO.

 

7. Cookies

7.1. We use essential, analytics and marketing cookies. A consent banner is displayed on our site. You can manage cookies in your browser settings.