In the News

Explore the latest features and press coverage capturing the essence of AURRA London

FEATURE - HARPER'S BAZAAR UK

A Return to Perfume's Origins
Aurra perfume bottle on a textured surface with black and white photos underneath

INTERVIEW - CHIC STYLE COLLECTIVE

10 Questions With AURRA London: This Might Be Most Beautiful New Fragrance Brand I’ve Discovered
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FEATURE - BRAINZ MAGAZINE

The Wellness Accessibility Revolution and How UK Brands Are Democratising Premium Self-Care
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FEATURE

Meet the incredible brands redefining modern self-care
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PRESS RELEASE - LUXURIA LIFESTYLE

AURRA LONDON ANNOUNCES THE LAUNCH OF ITS LUXURY PERFUME COLLECTION IN THE UK
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PODCAST - MAVERICK MIND

Scent Meets Story: The Becoming of AURRA With Apneet Sandhu
AURRA pure perfume bottle held in front of white flowers

FEATURE - THE C WORD MAG

If you've spotted me recently and commented on my scent, I was almost certainly wearing AURRA London perfume. With notes that evolve beautifully throughout the day, it's sophisticated without being overpowering—the perfect signature fragrance I've been searching for.
AURRA London pure perfume bottle with seashells in the background

FEATURE - THE C WORD MAG

10 Self-Care Products We’re Loving Right Now — Skincare, Wellness & Beauty Essentials